Why You Absolutely Have to Create Your Own Products

As a list builder you have to make the choice between promoting affiliate products or self-created products. Did you know that the top product creators in any online marketing niche are making twice as much money as the top affiliate marketers?

That brings us to an important question: Wouldn’t it make more intuitive and logical sense to create and sell your own products if you could make twice as much money? I’m really being conservative here by saying that you can “just” make twice as much. The reality looks different. Many affiliate marketers aren’t just making less money while promoting products of other marketers, they aren’t making a name in their niche either.

Let’s compare this scenario to product creators. If a product creator builds a list by feeding his subscribers valuable information (from self-created reports), he is not just banking 100% commission, he is building a brand at the same time. This is what makes the biggest difference in your online business and on your bank account.

Here is a real life example of how this may look and work: Let’s say you’ve a decent sized list of 3,000 subscribers. Every time you send out a product recommendation 3% of your list buys which comes down to 90 people. The product sells for $27 and pays a 60% commission to affiliates (this is the standard for Clickbank products). You make $16.20 per sale and $1,458 total. Not too bad, right? Yes, but let me give you another example…

You’ve a list of 3,000 people and are only promoting your own Ebooks and coaching programs. We assume exactly the same as in the affiliate promotion example, but this time 4% of your list buys (this is a very realistic percentage). In this instance you make $3,240 profit meaning you doubled your revenue by selling your own product.

It may sound that a 4% conversion rate is an unrealistic number. However, that’s not true. As a list builder your goal is to build trust with your subscribers and by doing so more and more people will buy your products and coaching programs. If you are really doing things right and aren’t too greedy, you should be able to get a 5% conversion rate for low-priced products, and a 1% to 2% conversion rate for high-end programs (like a $500 coaching program).

So write down your own list building and product creation strategy.

How many products will you create a month?

What will you do to generate an ongoing flood of new leads?