Put Your Fears to Rest and Become a Masterful Presenter

I think just about everybody’s heard that when asked what their greatest fear is, most people answer “public speaking” – ranking it higher than DEATH! Now I don’t know if it’s really true that most people would literally rather die than speak in public. But having conducted numerous presentation skills seminars, and coached countless individuals on their presentation style, I do know that many people are pretty shaken up when asked to make a speech or a presentation.

The question I hear most in my work is, “How can I get over my fear of public speaking?” Well there are actually lots of things you can do to minimize or even eliminate the jitters. But before I get to them, let’s consider for a moment just what fear is.

It’s important for you to understand that fear isn’t actually real. You’re probably thinking, “It sure feels real to me, when my palms start sweating, my mouth goes dry, my heart starts racing and I forget my name.” But fear is nothing but anxiety or concern over an imagined outcome of some yet-to-occur event. The thing we fear hasn’t happened. And there’s a pretty good chance it never will. Some self-help gurus have even created an acronym to explain this:

F.E.A.R. – False Evidence that Appears Real.

There’s a story about an old man who was chatting with his grandson. “Grandpa, you’ve lived a long time,” the younger man said. “Would you say that life is hard or easy?” “Life is very difficult,” the older man answered. “Over the years, I’ve endured thousands of horrible experiences. And one or two of them actually happened.” Of course, while they exist only in your head, lots of fears are reasonable. The fear of getting hit by a bus racing towards you, for example. But when it comes to speaking in public, you just IMAGINE that you’ll stutter. You IMAGINE that you’ll forget what you’re supposed to say. You IMAGINE that your words will sound foolish or your accent will come through or you’ll perspire too much or tongue will get thick or, or…and all that imagining freaks you out!

In fairness, there are lots of variables when we speak. We feel like most of these things are out of our control; so it’s understandable that we might obsess about all the ways disaster can strike.

So just what can you do to stop yourself from all that destructive imagining, or at least keep your worrying down to a manageable level?

Simple: get rid of the variables.

In other words, PREPARE.

I tell my clients this all the time: I wish I could give you a magic bullet. “Imagine your audience in their underwear.” “Breathe deeply and exhale hard one-hundred times before you begin.” “Rub your head and pat your stomach for five minutes.” But there’s no such solution. If you want to stop being afraid, you must take responsibility for creating a situation in which the things you fear won’t happen. Like I said, get rid of the variables.

Afraid you’ll forget what you’re supposed to say? Spend adequate time learning and understanding your presentation. As a member of the National Speakers Association, I had the opportunity to meet and observe some of the best professional public speakers in the business. Their styles varied, but they had one thing in common: they knew their material cold. They could give their presentations anytime, anywhere, under any circumstances. It takes that kind of preparation to ensure a professional result every time.

Worried your mouth will get dry? Make sure you have water nearby and bring along some lozenges or hard candies.

Concerned that your presentation will sound unimpressive, take the time to develop and organize your content thoroughly. Write it out. Rewrite it. Test it on others, people who can offer honest, valuable suggestions for improvement.

Then practice. When you’re done, practice again. And when you’re finished with that round, practice some more. Practice out-loud, not just in your head. Practice exactly the way you will present – standing (if that’s the case), using PowerPoint or flipcharts or whatever. I wrote earlier that there was no magic bullet. Well the closest thing to one is practice. I’ve seen it hundreds of times. The people who practice most are the most at ease – and give the most polished and professional presentations. Practice is the one thing that can turn the deadliest public speaker into a master presenter.

Finally, public speaking is no different from any other skill. The more you do it, the better you get. If you are only called upon to speak in public once a year, how can you possibly hope to become accomplished, and thus, more confident? Look for opportunities to present. Volunteer (perish the thought!) to speak at the local Chamber or community organization, your kid’s school, place of worship, family gatherings, etc. Work your public speaking chops, and before you know it, presenting will be second nature.

Public speaking really isn’t rocket science. Think about it. You stand up, open your mouth and say what you have to say. Most of us can speak quite eloquently – as long as it’s a casual conversation with family, friends or co-workers. Put us in front of a roomful of strangers or worse, business colleagues, and we freeze. Take the time to prepare your content. Anticipate any potential complications and plan accordingly. Practice, practice, practice. And seek out opportunities to gain more experience.

And before long you’ll push your imaginary “fear of public speaking” way down to the bottom of your list. After spiders, maybe. A final thought… Pretend you’re surrounded by one hundred hungry tigers. What would you do? I don’t know about you, but I’d stop pretending.

5 Elements of a Winning Sponsorship Presentation

You’re ready!

You’ve got an idea you’re excited about and can’t wait to start implementing it.

You mapped out your schedule and put together all the necessary information for the plan to go with your idea.

You’d love to give it just one last once over, though – maybe a “presentation checklist” if you will.

This week I’ve put together for you a list of things that could help you feel even more confident (and in turn, more excited!) going into your sponsorship presentation.

That’s where I come in: to share the 5 elements that you’ll need to give a winning sponsorship presentation!

1. Make sure your idea is finished

If you’re not sure about some aspects of the project, it’s better to figure it out beforehand. The clearer your own project is in your head, the more confident you’ll be in answering any questions.

QUICK TIP: If you’re still feeling unclear about your idea, do more research or ask colleagues, family members or friends for clarification; a second opinion to make sure your idea is clear will help!

2. Find common ground with the prospect.

Everyone likes attention and nobody wants to feel like a faceless ATM. Do your research and get to know your prospect. Tailor your offer to their values and beliefs! It doesn’t mean you need to lose your individuality, of course.

The trick is to find a sponsor who shares your own views and beliefs. It will make sponsorship natural and logical. You don’t ask a tobacco company to sponsor an event for children. Give them a reason to work with you! After all, what’s better than a similar mission?

QUICK TIP: Make a list of your prospect’s values and interests and cross reference them with your own to feel confident in your common ground!

3. Promise less, do more

Don’t oversell yourself. Even if you do a good job, your sponsor might be disappointed simply because he was promised more. Try to give yourself some cushion to exceed expectations. If you do what you promised – good. If you do even more because you had the room to maneuver – even better!

QUICK TIP: Google other sponsorship proposals for your area of expertise and see what they’ve offered. This can help you to bring up new ideas so you can offer “a little extra”!

4. Simplify

When I plan a presentation, I always want to seem confident. I’m tempted to “facilitate the interface” instead of just “simplifying” it, or to “give assistance to the remainder of the users” instead of “helping the rest of them.” You get the picture?

It’s easy to get lost in the corporate lingo. The truth is, no normal person speaks it fluently. Drop the big words like ‘implement’ and ‘execute’, and you’ll see how strong and solid your speech is without all the clutter.

QUICK TIP: To make sure you’re making perfect sense, try giving your presentation to some friends – someone who knows little to nothing about the project. You don’t need to impress them, so just explain what you do and why and how. Do they understand you? Are they able to retell it correctly in their own words? If the answer is yes to both, then great job, you’re ready! If not, simplify a bit more and try again. You’ll get it right, for sure!

5. Illustrate.

A great final touch is to paint a broad strokes picture in your prospect’s mind. Use photos, schemes, or promo videos of your project. Give numbers: people attending, estimated quantities, places, and names. All these details will magically transform any abstract idea into the real deal.

To add to that, make sure you have ways for the public to learn about you and to see you make progress. If it’s an event, upload some behind-the-scenes photos. If it’s a product, show the process of how it’s being developed.

QUICK TIP: Use Twitter, Facebook, YouTube – anything that fits you! We live in a world where if you don’t exist in the internet, you don’t exist at all, and visible progress helps paint a clearer picture of your idea.

All that’s pretty useful. But the most important, gravely serious, undeniably vital thing is: Be yourself. Know yourself and your project. The presentation will almost give itself if you go with your gut.

You can get sponsored!

It may take time and there might even be a few “no’s” along the way no matter how awesome your presentation is and how well you’ve done your research. I’ve been doing this for years, and I still hear “no” from time to time.

What matters is finding the right people to see your idea for the amazing opportunity it is.

Keep going, you’ve got this!

Presentations – Write a Presentation That Won’t Put Them to Sleep

Nearly every professional calling will result in you being called upon at some point to give a presentation. Whether you’re training personnel, presenting results of a project, selling an idea, or making an annual report, the quality of your work will be judged in part by the quality of your presentation of that work. The following three points will help you plan and perfect a presentation that will keep your audience engaged and entertained.

Rivet Them with Content

Absolutely the most important aspect of your presentation is its content. No amount of flashy visual effects can mask or compensate for a lack of relevant, riveting content. Before you map out your presentation, make a few notes for yourself, focusing your own attention on the goals you have in mind for your communication.

• What facts are critical to include? When you’ve completed a first “draft” of your presentation, check it against your list to make sure you’ve covered all the salient points.
• What outcome or effect are you aiming for? Sale of an idea or product? Buy-in for a proposed project? Continued funding? Increased productivity in your workplace? Whatever your desired outcome, check each portion of your presentation to ask whether it will further your goal.
• What context or connections should be drawn so your audience understands how this content is relevant to them? If your presentation is a training session for employees, help them see the “bigger picture” of how they, as individuals, will benefit from the changes being instigated. If your goal is a sale of any sort, help your audience see how they stand to gain from investing in your idea or your product.

By giving your audience a reason to be interested in what you have to offer, your presentation can do a great deal of your work for you. You won’t have to fight for their attention if they want to hear what you have to say.

Entertain them with (Judicious use of) Visual Aids

Perhaps the most common mistake among rookie presenters is the over-use of flashy visual effects. Optimally, the presentation software you choose should be used to make it easier for your audience to follow the ideas you want to convey, and to add interest to your delivery of those ideas–without distracting from the content you wish to communicate. While PowerPoint is an “old standby” among presentation software, you may wish to experiment with some of the formats offered by newer software; a resource like Presentation Magazine can help you sift through your options and choose the platform best suited to the message you want to deliver.

Whatever software you choose, and whatever visual effects you add to it, be sure to become very comfortable with it before your presentation. Almost nothing distracts from a speech more thoroughly than interruptions by “technical difficulties.” Be sure you can navigate through your presentation, be comfortable with your projecting set-up, and do some basic trouble-shooting for any common mishaps that may happen with the software you’re using.

Performing Your Presentation

When it comes time to deliver, you’re bringing two separate assets to your meeting or seminar: the physical presentation (software slides, handouts, etc.) and your active performance of that presentation. You’ll have small hope of finding an engaged audience if you are not, yourself, engaging in your delivery. Be comfortable with your content, be ready to answer questions not covered in your prepared materials, and make a point to be “On” (smiling, enthusiastic, humorous) while you’re in the spotlight. Don’t simply read from your slides; your audience can do that for themselves. Rather, use the slides to highlight important facts or ideas, and to guide you through the delivery of the full presentation.

If you present yourself–and your material–as well put-together, confident and comfortable, your audience will have confidence in what they’re hearing. Make sure the content is relevant to them, and make it enjoyable for them to hear it–you’ll have wide-awake listeners even in the back row.