Why You Absolutely Have to Create Your Own Products

As a list builder you have to make the choice between promoting affiliate products or self-created products. Did you know that the top product creators in any online marketing niche are making twice as much money as the top affiliate marketers?

That brings us to an important question: Wouldn’t it make more intuitive and logical sense to create and sell your own products if you could make twice as much money? I’m really being conservative here by saying that you can “just” make twice as much. The reality looks different. Many affiliate marketers aren’t just making less money while promoting products of other marketers, they aren’t making a name in their niche either.

Let’s compare this scenario to product creators. If a product creator builds a list by feeding his subscribers valuable information (from self-created reports), he is not just banking 100% commission, he is building a brand at the same time. This is what makes the biggest difference in your online business and on your bank account.

Here is a real life example of how this may look and work: Let’s say you’ve a decent sized list of 3,000 subscribers. Every time you send out a product recommendation 3% of your list buys which comes down to 90 people. The product sells for $27 and pays a 60% commission to affiliates (this is the standard for Clickbank products). You make $16.20 per sale and $1,458 total. Not too bad, right? Yes, but let me give you another example…

You’ve a list of 3,000 people and are only promoting your own Ebooks and coaching programs. We assume exactly the same as in the affiliate promotion example, but this time 4% of your list buys (this is a very realistic percentage). In this instance you make $3,240 profit meaning you doubled your revenue by selling your own product.

It may sound that a 4% conversion rate is an unrealistic number. However, that’s not true. As a list builder your goal is to build trust with your subscribers and by doing so more and more people will buy your products and coaching programs. If you are really doing things right and aren’t too greedy, you should be able to get a 5% conversion rate for low-priced products, and a 1% to 2% conversion rate for high-end programs (like a $500 coaching program).

So write down your own list building and product creation strategy.

How many products will you create a month?

What will you do to generate an ongoing flood of new leads?

Avoiding the Present Experience

It is fairly common to avoid what we experience, specifically if we don’t like what the experience brings with it. Often, dare I say always, it is the emotional component that is disliked, unaccepted or denied.

I don’t like anger

I am aware of this right now. Today marks what would have been my mother’s 70th birthday, if she had not chosen to end her life prematurely in January this year. Today is a heavy day for me and I struggle with the mixture of anger at her decision to leave, her not being physically present and celebrating with her and her one year old grandchild, the feeling of missing her and on the other side the desire for me to be compassionate, accepting and seeing the positive in everything. Right now, the anger is much more prevalent and in my head I hear the screaming voice saying: ‘What the hell is there positive in this???’

I just want to feel better

I’m reminded of one of my client’s session this week where my client said: ‘I want to feel better, I don’t like feeling the way I’m feeling and it doesn’t make sense anyway.’

As a starting point, the desire to change isn’t wrong. It might just be premature to want to change from anger to joy in one step. There is a good reason for the emotion in the moment, whether we like it or not. There must be, otherwise why were we as a human emotional being constructed this way? Beside the obvious, the release of the various emotional responses help us deal with what is and release tension. Tears help you heal. So do the emotions that are present, with or without tears.

Charge versus memory

If you look back along the timeline of your life you will notice that there are memories that have little or no emotional charge. These are the events that you have dealt with and emotionally released. No matter how far back in time, those which still hold some negative emotional charge have not been fully released. These are the topics for therapy or self-awareness and processing.

Present situation, past charge

Often we are reminded of past charges when something happens in present daily life that is somehow connected. This does not have to be logically understandable. All that matters is your awareness of the past memories coming up and relating to the present situation. This is your invitation for release and allowing.

I feel so bad

The other end of the scale from avoiding the emotional experience is prolonging it. If you enjoy ‘feeling bad’ or have some secondary gain attached to drama, then you’re living the other extreme. It’s not better than avoidance; it’s just another strategy to get what it is that seems more desirable. In the case of a drama queen it might well be what others avoid.

What to do in the present moment?

Coming back to my present situation of the emotional components of my mother’s 70th birthday – what shall I do? I don’t like the anger as it alienates people, I’m short tempered and impatient with my daughter and husband. These are behavioural projections of the anger, whereas I’m reminding myself to stay with it, without needing to express it beyond informing my husband: ‘I’m angry today and if I might project please don’t take it personally.’ His response, knowing of the effect of the date: ‘It is totally understandable that you’re angry’.

There again, I’m reminding myself that acceptance of what is, is paramount. Not just from others, but from myself first and foremost.

Presenting a Jade Gift

People often buy Jade gifts to express their feelings. Because it is not only material goods, but also is the spirit of the product. Since ancient times, the Jade has the meaning of energy, health, wealth and long life. All the more, it is a symbol of the stable love between husband and wife. More and more young person use the Jade as gifts to express good wishes and hope

Let us tell two stories about presenting Jade gifts. Mr. John is a manager of a big company. with the birthday of his father coming, he got worrying. That is because he did not how to choose a gift for his father. Since he got married last year, he and his wife moved out to live in a new house. As he is very busy in company, and had less holidays to visit his parents. Even sometimes, he must travel in foreign countries for business. Occasionally, he read a essay of a magazine, and got some suggestions about gifts. Jade gift is a good way to present gifts. At the birthday of his father, Mr. John showed a Jade gift to all guests. Everyone was attracted by it. The Jade gift just expressed the love of Mr. John to his parents. They smiled happily.

Another story happened in the bridal couple. Because of different personality, Mr. Mike often argued with his wife in daily life after wedding. When he come back home, the air was tense. In order to get a harmony of family, Mr. Mike always wanted to buy a gift for his wife. So that he can apologize for his impolite words. One day, when he went to shopping in a downtown. He saw a petty Jade ornament between a lot of gifts. He picked it up at once. At a romantic supper with candles. Mr. Mike presented the Jade gift to his wife, and then said some warm words. From that time, they seldom argue with each other.

From two stories above, we can learn that maybe it is right to choose a Jade gift. Every good Jade gift is carved out by hand, it stands for a meaning of real love.