If you have a product then you should never just launch it without doing proper research. In this article I am going to discuss what you need to research before you think about launching your product.
Profitable
It goes without saying that you should never create a product let alone launch it unless you know there is demand for it. If you know that there are people who need and want your particular product then you have a rough idea that it should be successful.
Buyers
However, just because people want something doesn’t necessarily mean they are prepared to pay for it and therefore you also need to make sure that people are willing to spend money to get what you are offering.
A good way to find this out is to see if similar products to yours are already making money. If you visit any online book store and have a look at the nonfiction books on topics that are the same as your product, if you find that there are plenty of books and the people have added reviews then you know that people are actually spending money to find out about that topic.
Making sure that your product has the best chances of being profitable is absolutely critical.
Online Visibility
Once you are convinced that your product idea will be profitable you need to make sure that there are people online that you can get visibility to. In this article I am talking about launching your product online and therefore you need to make sure that your target market are already hanging out somewhere online.
You won’t sell anything unless you can get visibility to your offer and therefore you need to find out where your ideal customers are and begin to get involved wherever that is.
This might be in a forum, discussion group, article directory, on YouTube, wherever they are online you need to get involved.
Communication
Decide how you are going to communicate with your target market and if you’re going to build an email list where you can easily communicate with them. Offering a free gift that is related to your product idea is a good way for people to sign up to your email list. Not only are you offering something valuable to your potential subscribers you are also finding out if people actually want this information.
This is important because the more people you get to sign up to your list the more people you will be able to target your product to knowing that they are already interested in this particular topic. Therefore your free gift must be related to your actual product.
Once you have done this research and you know that your product is likely to be profitable and you already have a list of subscribers who have shown interest in your products topic then you can think about launching that specific product.