A Brief About The Process of Product Branding

The product that you have manufactured might be great in terms of technology and invention. However, it does not mean that you will be able to sell that product easily in the market. Any great idea can turn into a major failure if it is not targeted at the right masses and if it fails to connect with the buyers.

Product branding is a part of brand building strategy. This type of branding does not deal with the promotion of your brand or company. It just focuses on the product and the ways, which can be used to promote it specifically in the market.

The very first step is to come up with a product. It is easy. There’s no difficulty in pursuing an idea and launching it in the market. Whether it will be popular or whether you will be able to sell it in the market is the bigger concern. This is the first step of product branding. If you have to come up with a product that immediately attracts the attention of the masses, you must start with the usability. Think of the things that you would love to have in your day-to-day life, which will make your life easier. If you can create something that will be required by people quite often, you have a great chance of attaining high profits by selling that product.

You may also try combining a couple of things to create a product that can suffice for both their uses. Your new product may offer features that don’t exist separately.

The next step is to design that product into something that can be sold easily. This is the most crucial stage of product branding. The design should be attractive. It should be able to connect with the audience. It should explain your product. While looking after all these things, you must also look after the cost. For any product launch, you will be required to indulge in mass production. Thus, you must look after your budget as well.

After that, you have to decide your target audience. Whatever promotions follow before or after the launch of your product, they must be created keeping that audience in mind. The aim is to connect with your buyer on an emotional level. The promotions must generate an interest in your potential buyers. They must feel the need to purchase and try your product.

Remember that this is just a brief of how product branding is done. The process is complex at its core, but this article can give you a fair idea of how things work.

The Present Day Presidential Limousine

Sometimes I wonder how US Presidents used to get around. Before the invention of the limousine, the private jet, or even the car, what exactly set the President’s mode of transportation apart from the mode of the regular citizen? Did George Washington and John Adams ride on a fully armored horse, complete, of course, with tinted windows? Did Thomas Jefferson and James Madison ride in a carriage as secret service agents ran beside, ready to receive any urgent telegrams warning them of trouble up ahead? However the Presidents used to get from place to place, the present Presidents travel in one major mode: a Presidential Limousine.

A Presidential Limousine has become virtually synonymous with the word “Armored Car,” in essence, it is a vehicle of hardcore protection. It is also quite a spectacular site to look at. Distinct and unlike any other automobile around, the Presidential Limousine is a car we’d all like to take for a drive. Unfortunately, prison gets in the way of that desire.

The recent 2006 Presidential Limousine is a handcrafted version of the Cadillac Deville Touring Sedan. It features leather interior, a foldaway desktop, an entertainment system, massaging cushions, and a communications panel. In other words, it will make all of the Toyota Camry’s and Honda Civics we drive feel very insecure about themselves; drops of wiper fluid will fall from their windshields when they think no one is looking.

When it comes to being armored, the Presidential Limousine can withstand all sorts of attacks. The outside of the car is five inches thick with ballistic armor, and is rumored to be able to sustain an attack from a grenade launcher. Not to be upstaged, the underside of the car is also protected. The windows don’t open at all and the doors don’t open without the engagement of an automatic system. The Presidential Limousine also contains a run-flat tire system, which allows to car to, quite simply, continue to run when a tire is flat (although at a slower pace). It is also sealed with a repellent that would keep it safe against chemical and biological warfare.

The Presidential Limousine always uses the call sign “Cadillac One.” Cadillac One goes wherever the President goes and is distinctive, branded with Presidential seals. On national and international trips, it is airlifted to the President’s destination. Cadillac One typically flies the US flag and the Presidential flag. However, when visiting a foreign nation, the flag of that country replaces the Presidential flag.

The Vice President also has a presidential limousine, or rather, a vice presidential limousine. It is similar to the President’s except it flies the Vice President flag and is branded with the Vice Presidential Seal. Like Cadillac One, the Vice Presidential Limousine also travels wherever the Vice President goes.

In the motorcade, the Presidential limo is followed closely by several other vehicles. These include an ambulance (filled with bags of blood of the President’s type), policeman, reporters, staff members, and a secret service vehicle that houses communications. All in all, the motorcade usually involves 35 vehicles for the President, and a lot of traffic for local citizens.

Heroes Returns – A Clear and Present Danger – It Has to Get Better From Here, Right?

I think we can safely say the most entertaining moments on television involving the cast of Heroes lately came in the form of a couple of cute promos during the Superbowl Sunday night. By the way, in the grand tradition of this past Friday’s Galactica, once again we end on a cliffhanger that is IMMEDIATELY resolved as they launch into the following week’s preview that shows everyone survives the plane crash. THANKS, NBC!

First, are there any Heroes fan out there that can please tell me why to continue watching this mess? I really really want a reason to not give up hope that this program can be saved. Unfortunately, the premier of the second story arc of season 3, Heroes: Fugitives was nothing short of mind-numbingly dull. I guess in some respects it was somewhat of a relief from some of the outrageous silliness that we’ve had to endure this year so far. I am really trying to scoop out some positives from this show that is spiraling downward faster than the plane at the end of the episode.

Second, for those that have noticed the rather odd coincidences between Heroes and the upcoming movie Push, it seems that Summit Entertainment finally decided “what the hell” and bought ad time right in the middle of Heroes this week. I guess they figure they might actually get some disillusioned Heroes fans hoping that there might be some entertainment left in the concept.

Now, what about A Clear and Present Danger? I think the major idea this week is that there seems to be a clear sense in they are trying to slow this mess down. The pacing was slow, the mood, for the better, was darker. The story however, was about as thin as a piece of cheesecloth. In fairness, it’s just one episode into the new story arc.

So, as I’ve started doing with my other reviews, let’s just break into my weekly bullet points.

My weekly State of Heroes summary

o Is it over yet? Well, no one in my family has given up on the show completely yet. My oldest son, knowing how I feel about Heroes right now, said to me at about 10 minutes to 9PM tonight that it was “about time for the ‘pain’ to start.” My wife actually made it over half way through before dozing off. My four-year old son simply made the observation that he hadn’t seen any blood in this episode and then asked if those dogs were dead (the scene in the taxidermist shop if you saw the epidode). Not sure if that’s good or bad. I would say that during the course of this episode, I only checked the clock about 3 times, though I didn’t wait for the commercial break to get up and take my cold medicine.

o I Remember Nathan. I actually like watching a program that inspires me to tune in each week to find out what’s going to happen. With Heroes we have the unique experience of tuning in each week to see who each character is going to be. Did the writers decide to make [Insert character here] a good guy or bad guy this week? Is it good Nathan or bad Nathan? Is it good Mohinder or bad Mohinder? Is it evil Saylor or sympathetic Saylor? Is it good Noah or bad Noah? Does it matter? The total disregard for any continuity with the characters is still obscene. The writers should be ashamed of themselves to be perfectly honest.

o Who Has What Powers? I’ve lost interest. I’ve lost track. Who has what powers? Why? How did they lose them or get them back? God, please make it stop. Now they’ve got Parkman painting the future. Original with a capital “O.”

o Speaking of Painting the Future… The show is not yet 3 seasons old and suddenly we are back to trying to rehash the “glory” days. Apparently the series needs to have a character that can paint the future. The writers have used this plot device since the pilot episode, and in season one, it was used diabolically well. However, for something so important to the plot, why do they continually kill everyone that has this power and have to come up with some contrived plot device to bring it back? For all this trouble they should just never have killed Isaac Mendez.

o The Hiro and Ando Show – Where did this crap come from? Honestly. I don’t know what else to say other than one of the things that was fresh about the characters in season one is now getting to be a major league annoyance. It was an intriguing idea in season one to see the child-like and excited Hiro exploring his powers while we got a glimpse into a future “bad ass” Hiro. Now, which each passing week, Hiro and Ando degrade into nothing more than silly, childish comic relief and totally unbelievable.

o This Week’s Great Spin-Off Idea – Heroes: Lost! So it appears from the preview at the end of A Clear and Present Danger that all of our heroes crash land on an island somewhere. I say END THE SERIES RIGHT NOW so we can immediately begin the spin-off series. Starting next week, Heroes: Lost will find our intrepid band of would-be superheroes facing off against John Locke, the Others, the Smoke Monster and Sawyer with a suitcase full of guns and nicknames. Immediately after meeting up with the Lost crew, Sawyer immediately gets a couple of zingers in referring to Hiro as “Kim Jong Il” and Matt Parkman as “Poppinfresh.” In the pilot episode of this series we get the pleasure of seeing Locke plant a hunting knife in the back of Suresh from about 20 yards. With the island moving in time, Peter is transported into the future again where he is “distraught” with what he sees and returns (with a scar on his face) to try to change it. Meanwhile, back on the… ahh screw this idea, I wouldn’t even consider putting anything related to this train wreck of a show near a show like Lost …not even as a joke.